Nina Hayes took an instant love to hospitality and beauty at a very young age that was inspired by her grandmother's beauty rituals which evolved into traveling all over the world experiencing the highest rated hotels & spas. After years of building her own spas, Nina expanded her love of hospitality to the world through modern higher education.

During the global pandemic when businesses were forced online, she knew it was the right time to launch her digital academy for beauty professionals. Since then her academy has grown into a powerful international brand with so much more to come.